Europe’s largest manufacturer and supplier of conservatory blinds and shutters, Thomas Sanderson, drives enhanced sales performance through powerful data visualisation and fresh insights.
Leading European blind manufacturer, Thomas Sanderson, has deployed multi award-winning Intuitive Dashboards in order to drive increased revenue through significantly improved organisational efficiencies and robust performance management processes. The advanced business intelligence (BI) dashboard solution from Intuitive Business Intelligence seamlessly integrates with Thomas Sanderson’s existing SQL server database, consolidating a vast amount of dispersed information located throughout the organisation into a single, unified view, ensuring the senior management team can make rapid-fire business decisions based on accurate real-time information.
Nigel Campkin, Managing Director at Thomas Sanderson, explains, “As European market leaders, we have over 130 Sales Designers, so it is vital to enhance visibility of sales performance in order to improve average sales values and reduce the overall cost of recruitment. We needed a solution to provide instant visibility of two key business metrics – the closure rates of our sales staff and the differences in individual order values - to enable early intervention with poor performers, ultimately increasing sales revenue and reducing Designer turnover. With vast amounts of highly dispersed data within our organisation, our management staff found it increasingly difficult to access and analyse relevant information and with report generation taking up to two days, we needed a simpler, faster approach to deliver critical business insight to managers on-demand and in real-time.
“After a strong recommendation for Intuitive Dashboards, it was instantly obvious that it was the best solution for our requirements. Intuitive Dashboards delivers advanced functionality, fast implementation and the ease of use required by our community of non-technical information consumers. As a result of the deployment, we have gained fresh insight from our data, instantly affording us a more informed approach to decision-making based on up-to-the-minute insight that was previously buried and difficult to access. In addition, the entire implementation process has been uncomplicated and fast, due to the exceptional level of service and attention to detail delivered by the team at Intuitive Business Intelligence.”
Concluding, Campkin confirms, “We predict a fast return on investment from our implementation of Intuitive Dashboards. In fact, achieving a marginal gain of 2% reduction in recruitment costs or a 2% increase in sales will deliver on our short-term ROI expectations, with future roll-outs set to enhance the overall return on investment we gain. These figures are a compelling part of our justification for adopting Intuitive Dashboards and position it as a game-changer for dynamic businesses who want to implement strategic BI without the costs, time commitment and uncertain ROI presented by traditional BI solutions.”
Thomas Sanderson is adopting a significant roll-out plan across the entire business with an initial implementation providing the blind manufacturer’s senior management team with access to a strategic view of the overall status of the business. Concurrently, they will implement sales dashboards to reveal real-time sales data, conversion rates and sales against targets, allowing Designers to visualise their performance against KPIs and managers to monitor individual performance to ensure support plans are quickly actioned to prevent performance shortfalls. This transparent approach to performance management will significantly reduce recruitment costs and increase revenue.
Intuitive Dashboards is also being deployed to support contract management, ensuring customer contracts are adhered to for improved customer service delivery. The final stage of this initial phase occurs within the call centre, enabling operators and managers to review real-time call statistics in order to drive efficiencies and enhance customer service.
Roger Stocker, Sales Director at Intuitive Business Intelligence, comments, “As a European leader in its field, it is critical for Thomas Sanderson to streamline efficiencies internally while harnessing the power of its disparate data assets in order to increase sales and revenue. Using Intuitive Dashboards, decision-makers from the Managing Director to the Sales Managers are empowered with fast, simple access to the information most relevant to them, ensuring business decisions are made based upon accurate, up-to-the-minute insight. Specifically, sales managers can now monitor sales achievement more effectively, ensuring that high performers are rewarded and low performers supported, resulting in a more robust and cost-effective approach to recruitment and training and ultimately, increased sales.”