Zurich-based specialist marketing services firm, One Marketing Services, is implementing Intuitive Dashboards to deliver enhanced management reporting to their Not-for-Profit (NFP) clients.
The solution is integrated with CARE NG (CARE) system from IRIS NFP Solutions. As a result of the implementation, One Marketing Services will provide their clients with instant access to interactive, visual reporting on fundraising and marketing campaigns to improve marketing effectiveness, maximise fundraising and enhance return-on-investment.
Using Intuitive Dashboards, One Marketing Services will benefit from sophisticated, easy-to-use, dashboard reporting, enabling their clients to view, report and share key performance information. The dashboard solution will be used to deploy client management information to senior marketing and fundraising staff, delivering instant visibility in areas such as direct marketing, print and TV advertising and promotional activities. Previously, One Marketing Services used IBM Cognos and Microsoft SQL Reporting Server to produce client reports, which did not meet the interactive and visual reporting requirements required by their client base.
Hans Wuersch, Head of Marketing Infrastructure at One Marketing Services, comments, “We deliver a comprehensive range of outsourced marketing services that enable our NFP clients to market themselves effectively and raise significant funds for their organisation. Efficient reporting is a key factor in successful marketing. Intuitive Dashboards provides superior client reporting, delivering stunning visual dashboards that are easy-to-use and very simple to customise for individual clients. Because Intuitive Dashboards is fully integrated with CARE, key marketing data can be easily analysed, so potential issues can be identified and resolved quickly. Combined with the ability to drill-down to the root cause of potential issues, our NFP clients can act immediately to refine their marketing activities to meet their performance goals.”
Wuersch concludes, “By offering a state-of-the-art reporting tool that delivers the “wow” factor, the combined dashboard and CRM solution will enable us to provide greatly enhanced client reporting and enable our clients to spot trends and resolve issues instantly, as well as empowering them to take a more proactive approach to their fundraising and marketing efforts. As a result of using Intuitive Dashboards, I am confident that our NFP clients can look forward to increased fundraising success.”
Tony Bray, Managing Director of Intuitive Business Intelligence, comments, “NFP organisations face increasing pressure to deliver more value with fewer resources. By utilising our award-winning Intuitive Dashboards solution, NFP organisations clients can quickly benefit from rapid, real-time dashboard access to their campaign performance, gaining an instant, holistic view of their most critical performance metrics and empowering them to respond instantly to potential issues and opportunities.”