Intuitive Business Intelligence is to co-present with Research Now on advertising effectiveness at the Advertising Research Foundation's global Conference in New York City.
John Kitchen, President, Americas of Intuitive Business Intelligence will be presenting to industry leaders from the world of advertising and marketing research on how they can improve the effectiveness of advertising campaigns using Intuitive Dashboards, the advanced business intelligence dashboard solution.
Entitled, “Data is Only Good if it is Digestible”, the presentation is being given with Maria Domoslawska, Vice President of Global Digital Strategy & Research at Research Now, global leader in permission-based digital data collection and reporting, at Re;think 2012, the Annual Conference in New York City. The learning session will take place on Tuesday, 27 March at 4.30pm.
The presentation will focus on how data can be used to optimize digital campaigns, highlighting how researchers and media planners are empowered to make mid-campaign adjustments through faster, more graphical access to up-to-date campaign data collected using Research Now’s ADimension® technology powered by Quantcast.
Intuitive Dashboards integrates seamlessly with ADimension® technology – a comprehensive online effectiveness measurement tool that was launched in 2011 – and enables clients to benefit from an enhanced, visual dashboard view of their online advertising campaigns, including detailed demographic data of respondents and their opinions, attitudes and behaviour. In addition, Intuitive Dashboards offers advanced security features, which enable Research Now to protect confidential client data; and because the Intuitive Dashboards client is completely browser based, it provides sophisticated functionality to all users regardless of location or device type.