Intuitive announces major expansion into the Middle East

Following exceptional year-on-year growth and a bolstered senior management team, Intuitive Business Intelligence is expanding its operations into the Middle East, officially opening the doors to its regional office in Dubai this month.

Representing considerable growth potential, UAE’S BI market is largely untapped. With one of the fastest growing economies in the world, and a real need for digitised solutions to meet the Dubai Smart Government initiative, investment into BI is expected to accelerate significantly over the next 12 months, with Intuitive Business Intelligence poised to spearhead the BI evolution across the UAE.

Intuitive Business Intelligence’s advanced dashboard solution, Intuitive Dashboards, unites critical management information residing in existing disparate data sources, presenting users with relevant information in a visually engaging, interactive dashboard format. By optimising performance levels and opportunities, users are empowered to make faster, more accurate decisions.

Fawaz Alyounes, Director, Intuitive Business Intelligence Middle East, comments, “Led by the Government’s e-Transformation initiative, Dubai is undergoing a digital revolution, with public and private sector organisations now demanding state-of-the-art BI software. Despite the obvious need for it, BI remains a greenfield opportunity in the UAE, representing a significant new market for Intuitive Dashboards. As the UAE has become increasingly digitised, business users are demanding dashboard software which can alert them to potential issues and performance shortfalls, while simultaneously providing a consolidated graphical view of their disparate management information; needs which Intuitive Dashboards can both meet and surpass.”

Roger Stocker, Sales Director at Intuitive Business Intelligence, adds, “As market leaders in the UK and with our recent growth, we’re ideally positioned to fulfil the urgent need for best-of-breed BI dashboard software in the UAE. We’re responding to organisations who are looking for a fast-to-deploy, simple-to-use BI solution that will give them instant, interactive and real-time access to their most critical data in order to make important business decisions. We have invested heavily in a full Arabic conversion of Intuitive Dashboards, to ensure a complete and accurate Arabic user interface and experience. 

“The opening of our dedicated Dubai office, and the appointment of Fawaz, truly demonstrates our commitment to this new and emerging BI market.”

Continuing its rapid international growth strategy, Intuitive Business Intelligence plans to open further offices throughout the Middle East over the next 24 months.

Intuitive Dashboards has completely disrupted the UK and European market, winning numerous accolades and awards, including the BI category at The Software Satisfaction Awards 2012. The dashboard solution delivers proactive alerts to potential variances and shortfalls, as well as highlighting trends, allowing users to drill-down to the root cause of issues in a matter of seconds, ultimately aiding efficiency and service levels.

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