See our latest blog post on MBA World: Harnessing data visualisation to drive business growth.
We live in a world dominated by information. In any given second, 7,342 tweets are sent, 56,240 Google searches are carried-out and 2.5 million emails sent. In fact, best estimates suggest that at least 2.5 quintillion bytes of data is produced every day (that’s 2.5 followed by an incredible 18 zeros!).
Businesses are massive generators and proprietors of this data, from personnel records and prospect lists through to debtor details and sales forecasts. The decision whether to harness and make sense of this data, can mean the difference between a business operating ‘blind’ and one that understands its position, where it’s going and how to get there.