The Massachusetts, US-based office will serve both North and South America and the Intuitive Business Intelligence product range will be sold exclusively through channel partners. Kitchen previously served as Chief Marketing Officer and Senior Vice-President of Datawatch Corporation and has more than 25 years of experience in strategic marketing, sales and business development within technology organisations.
Headquartered in England, Intuitive Business Intelligence has seen unprecedented demand for Intuitive Dashboards, winning many significant clients including Concorde IT Group, Nottingham Trent University and Harper Adams University College. The company has also signed numerous partners to its reseller partner programme, including Ensphere, a specialist Sage reseller and Cloud2, a SharePoint and business intelligence solutions provider to the National Health Service and healthcare sectors.
Kitchen continues, "Intuitive Business Intelligence’s marketing strategy in the Americas is entirely channel-centric. We are the only dashboard solution provider to sell exclusively through the channel which eliminates any potential for channel conflict. Intuitive Dashboards is ideally suited for the channel because the software is easy to install and deploy, scales from small to medium business size to large multi-site enterprises, and partners can sell it as a standalone customised vertical product or use it to quickly add value to their existing solutions. Intuitive Dashboards is a great fit for any value-added reseller (VAR), Systems Integrators (SI), consulting firm or independent software vendor (ISV).”
Tony Bray, Managing Director of Intuitive Business Intelligence Ltd acknowledges, “I’m pleased to welcome John to the growing global team at Intuitive Business Intelligence. We’re delighted to respond to the overwhelming demand for our solutions in the Americas by establishing operations in the United States to drive our growth in the Americas and other international markets. John brings in-depth marketing expertise combined with considerable knowledge of the business intelligence market, which we can leverage to better respond to the increasing requirement for our dashboard solutions and enable us to support our rapidly-growing client base throughout the USA.”