The advanced dashboard software integrates seamlessly with ADimension® technology – a comprehensive online effectiveness measurement tool that was launched in 2011 – and enables clients to benefit from an enhanced, visual dashboard view of their online advertising campaigns, including detailed demographic data of respondents and their opinions, attitudes and behaviour. Research Now is implementing Intuitive Dashboards across the United States, the United Kingdom, Germany, France, Canada, Australia and New Zealand.
Intuitive Dashboards offers advanced security features, which enable Research Now to protect confidential client data; and because it runs in a browser, it provides sophisticated functionality from a central location. Additionally, it has the capacity to scale to a large number of concurrent users without performance degradation.
Edward Smith, Technical Director of Intuitive Business Intelligence Ltd stated, “I’m pleased to welcome Research Now to our rapidly-growing list of market research, media and marketing clients. Their investment in Intuitive Dashboards enables them to replace static campaign reports with real-time, customisable reports, ensuring that Research Now continues to deliver a first-class, innovative service to all their clients.”